anirban datta

marketer + strategist + planner + ideator + designer + photographer + musician
post graduate in mass communication
spent 20 years with The Times of India Group
marketed media solutions to clients across all categories
(display + corporate + retail + appointments + classifieds
+ supplements + activations + new media)
trained and managed teams of various sizes and types
worked with over 1000 satisfied clients from across the entire industry spectrum
ideated and implemented consistently for incremental business generation
managed and profitably executed innumerable events, activations and
ground activities, including …
    • TOI-CMA Rural Marketing Summit • Times Ascent Leadership Summit
    • ET Business Forums • IIMC Alumni Association's GuruSpeak 2009 and 2010
Ad Club Calcutta Consumer Connect Awards •
Ad Club Calcutta Creative Excellence Awards
    • Education Times Knowledge Forums • Annual Times Sharod Shopping activation
    • Annual Cannes Lions Screenings •
Annual Calcutta Times Parties
    • innumerable auto, job, property, bridal, finance, education, health events, and more…
travelled extensively to execute turnkey business ventures profitably abroad,
learning from international trends and best practices…
    • Environmental report in USA, France, Germany and UK
    • Mining and Machinery report in Germany, UK and Australia
    • Imaging report in USA, Singapore and Japan, and more…
managed all brand-related activities and promotions for The Times Group
in the east for over a decade to create and sustain top-of-the-mind awareness
for TOI, ET and other sub-brands

conceptualized several publicity and promotional campaigns
in print, outdoor, radio, tv, internet and other media
was part of the national core team in developing avenues and strategies in
new media marketing, specially focusing on internet and mobile,
web 2.0 opportunities and cross-media integrations
was the honorary secretary of Advertising Club Calcutta from 2005 to 2007.
now serving Calcutta Management Association as executive committee member
anirban joined adcorp in 2009